Website purposeWhat do you need first in order to have a great website?

Is it a good web host? Cool images? Great written content? Maybe a great web designer?

Actually, in our way of thinking, it’s none of those. “Oh, he’s going to say I need a plan!”

Nope, that’s important but maybe secondary.

The first thing you need for your site is a purpose!

It sounds basic, elementary, even childishly simple. And it is. But you need to work it out. Are you trying to engage your audience, get their input? Inform them, as an instructional or news site? Entertain? Inspire?

If you’re trying to “attract customers” or “attract business”, I believe your thinking is outdated. But that is a topic for another post.

Once you have named your purpose, written it down, now you can develop a plan and start to finalize your drafts. You can easily explain what you are trying to do to web designers, writers, graphic artists and your wife. (And don’t think I’m kidding about that last one! Your spouse can be a great reality checkpoint.)

Any journey starts with a single step, true. But before that step was purpose.